/product-marketing-context
Product Marketing Context
Capture positioning once so every other marketing skill stops asking the same questions.
Used by 1 agent
What it does
Structured intake for product marketing foundations: product overview, target audience, personas, problems, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, goals. Can auto-draft from the codebase and existing copy, then iterate with the operator.
Use it as the first marketing-skill session for any new product or after a major positioning shift. Every other marketing skill reads this file first, so filling it once replaces answering the same five questions at the top of every session.
Outputs `.agents/product-marketing-context.md` with all 12 sections populated, verbatim customer language where possible, and the anti-persona called out explicitly. Pairs with every marketing skill (they all check this file) and `customer-research` (which feeds the voice-of-customer sections).