For growth · 36 skills
Skills for growth. Acquisition, experimentation, revenue.
These are the skills your agents run when the job is to move a growth number. Marketing, sales, and advertising categories blur together here — the problem is the same. Find where to grow. Design the experiment. Ship it. Measure. Iterate.
Use this hub when you are planning a launch, designing an A/B test, rewriting a pricing page, or setting up a cold email sequence. Radar finds what to test. Loom writes the variant. Signal ships the outreach. Hippocampus verifies claims. Cortex approves.
Everything here points to `/build` because without a vault this is just reading about growth — not running it.
A/B Test Setup
Design tests that produce statistically valid results, not noise dressed up as a winner.
Ad Creative
Generate 50 on-brand ad variants in the time it takes a contractor to send the first invoice.
AI SEO
Get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews when buyers ask about your category.
Analytics Tracking
Stop guessing whether the funnel works. Instrument it once, decide from data forever.
Churn Prevention
Cut voluntary and involuntary churn with cancel flows, save offers, and dunning that actually convert.
Cold Email Writing
Write cold emails that read like a peer noticed something, not a template with fields swapped in.
Competitor & Alternative Pages
Rank for "[competitor] alternative" queries and convert the buyers already shopping you.
Content Strategy
Decide what to write and why, before anyone opens a blank doc.
Copy Editing
Seven focused sweeps on existing copy. Clarity, voice, so-what, proof, specificity, emotion, zero risk.
Copywriting
Write landing pages that convert. Clear beats clever, specific beats vague, customer language beats company language.
Customer Research
Extract signal from transcripts, reviews, and watering holes. Build personas grounded in what customers actually said.
/distribute — Create Platform-Native Content Versions
One approved article, three platform-native versions. LinkedIn article, X thread, X single.
Email Sequence Design
Nurture, onboard, re-engage, and win back with sequences built around one job per email.
Form CRO
Cut every field that doesn't change the follow-up. Fewer fields, inline validation, honest labels.
Free Tool Strategy (Engineering as Marketing)
Build a useful tool, give it away, earn links and leads that retarget beats on every metric.
Launch Strategy
Launches aren't a day, they're a sequence. Internal, alpha, beta, early access, full.
Lead Magnets
Solve one specific problem in under 30 minutes and make capture feel like a fair trade.
Marketing Ideas for SaaS
139 proven marketing ideas, indexed by stage, budget, and timeline. The anti-blank-page skill.
Marketing Psychology & Mental Models
Apply mental models and behavioral science to marketing decisions, not just quote them at meetings.
Onboarding CRO
Cut time-to-value to the shortest path that still lands the aha moment.
Page Conversion Rate Optimization (CRO)
Diagnose a page against value clarity, headline, CTAs, trust, friction, mobile. Then fix it.
Paid Ads
Strategy, structure, targeting, and bidding across Google, Meta, LinkedIn, X, TikTok. Not just "boost this post."
Paywall and Upgrade Screen CRO
Convert free to paid at the moment value is obvious. Feature gates, usage limits, trial expiration, timing that respects the user.
Popup CRO
Popups that convert without making people hate the site. Trigger, timing, value, and a clean exit.
Postiz Service — Social Publishing
Schedule to X and LinkedIn from the CLI. Hard rules: image required, Maciek approves, markops.ai first.
Pricing Strategy
Packaging, value metric, price point. Priced against alternatives and perceived value, not cost to serve.
Product Marketing Context
Capture positioning once so every other marketing skill stops asking the same questions.
Programmatic SEO
Build 100 pages that rank, not 10,000 that don't. Proprietary data, unique value per page, clean URLs.
Referral & Affiliate Programs
Design referral and affiliate programs around trigger moments, not generic "invite a friend" banners.
RevOps
Connect marketing, sales, and CS into one revenue engine. Stages, scoring, routing, SLAs, clean data.
Sales Enablement
Pitch decks, one-pagers, and talk tracks reps actually use. Situation-specific, not generic marketing output.
Schema Markup
Ship valid JSON-LD so Google renders rich results instead of guessing what the page is about.
SEO Audit
Diagnose why a site isn't ranking. Crawl, index, speed, on-page, content, authority. In that order.
Signup Flow CRO
Cut fields, show value first, fix the second screen where everyone dies.
Site Architecture
Plan the pages a site needs and how they connect before anyone designs a single screen.
Social Content
Post content that earns attention on each platform instead of cross-posting the same thing to five of them.
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