What it does
Five-phase launch planning: internal (friendly testers), alpha (controlled external), beta (buzz plus broader feedback), early access (scale with data), full (open floodgates). Maps each phase to the right marketing moves using the ORB framework: owned channels as the foundation, rented for reach, borrowed for shortcut credibility.
Use it when launching a new product, a major feature, or a rebrand. Also use it to plan Product Hunt execution, coordinate cross-channel announcements, or avoid the "we launched and nothing happened" trap. Includes post-launch playbooks so momentum doesn't stall on day two.
Outputs a phased timeline, channel plan per phase, launch-day checklist, and post-launch amplification map. Pairs with `marketing-ideas` (specific tactics like Product Hunt prep and waitlist referrals), `email-sequence` (launch and onboarding flows), and `page-cro` (the landing page the launch drives to).
Related skills