Marketing Skills
27 skills covering copy, CRO, SEO, content strategy, and more.
Skills
The largest skill category. Marketing skills cover the full funnel from content strategy and copywriting through conversion optimization, SEO, and referral programs. Each skill is a standalone expert that can be invoked independently or chained together in a workflow.
| Skill | What It Does |
|---|---|
| copywriting | Write/rewrite marketing copy for any page |
| copy-editing | Edit and polish existing copy |
| content-strategy | Plan what content to create and why |
| customer-research | ICP, VOC, JTBD, persona generation |
| social-content | Platform-native social media content |
| launch-strategy | Product launch and go-to-market planning |
| marketing-ideas | Brainstorm growth strategies |
| marketing-psychology | Apply behavioral science to marketing |
| product-marketing-context | Define ICP, positioning, messaging |
| page-cro | Landing page conversion optimization |
| form-cro | Form optimization + accessibility |
| signup-flow-cro | Signup/registration flow optimization |
| onboarding-cro | Post-signup activation |
| popup-cro | Popup/modal conversion optimization |
| paywall-upgrade-cro | In-app upgrade screens |
| churn-prevention | Cancellation flows, save offers, dunning |
| ab-test-setup | Design and implement A/B tests |
| seo-audit | Technical SEO diagnosis |
| ai-seo | Optimize for AI search engines |
| programmatic-seo | Template-based pages at scale |
| schema-markup | JSON-LD structured data |
| site-architecture | Page hierarchy, navigation, URL structure |
| analytics-tracking | GA4, GTM, conversion tracking |
| competitor-alternatives | Comparison and alternative pages |
| free-tool-strategy | Engineering-as-marketing tools |
| lead-magnets | Gated content for email capture |
| referral-program | Referral, affiliate programs |
Related Agents
Loom handles copywriting, copy-editing, content strategy, social content, launch strategy, marketing psychology, product marketing context, and lead magnets. Radar covers A/B testing, analytics tracking, competitor alternatives, free tool strategy, customer research, marketing ideas, page CRO, referral programs, and pricing strategy. Hippocampus owns SEO skills including ai-seo, seo-audit, schema-markup, programmatic-seo, and site-architecture.