What it does
Performance creative at scale. Produces headline, description, and primary text variants for Google RSAs, Meta feed, LinkedIn, TikTok, and X. Built around angles, hooks, and proof, not generic adjective salad.
Reach for it when you need creative volume to feed a paid algorithm, when a winning ad is fatiguing, or when a launch needs concept-level testing across 5 angles before you pick a horse.
Outputs structured variant tables ready to paste into ad platforms or upload via CSV. Pairs with `paid-ads` for campaign structure and bidding, and with `copywriting` for the landing page the ad clicks to.
Related skills
/copywriting
Write landing pages that convert. Clear beats clever, specific beats vague, customer language beats company language.
/paid-ads
Strategy, structure, targeting, and bidding across Google, Meta, LinkedIn, X, TikTok. Not just "boost this post."
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.