What it does
Conversion copywriter for any page type: homepage, landing, pricing, feature, about. Starts from audience, problem, and transformation. Builds the full page top to bottom with headline alternatives, section-by-section body copy, and CTA options with rationale.
Use it when a new page is needed, when an existing page reads like a product tour instead of a pitch, or when a launch needs variant headlines and CTAs to test. Also use it to write the page your PMM keeps asking for and never gets.
Outputs structured page copy (headline, subhead, CTA, sections), 2-3 alternatives for key elements, and SEO meta when relevant. Pairs with `copy-editing` (polish after draft) and `page-cro` (when the problem is layout, not words).
Related skills
/copy-editing
Seven focused sweeps on existing copy. Clarity, voice, so-what, proof, specificity, emotion, zero risk.
/email-sequence
Nurture, onboard, re-engage, and win back with sequences built around one job per email.
/popup-cro
Popups that convert without making people hate the site. Trigger, timing, value, and a clean exit.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.