What it does
Plans content that is searchable, shareable, or both, in that priority order. Builds 3-5 content pillars from product, audience, search, and competitor angles, then maps topics to buyer stage with the right keyword modifiers.
Use it when the blog is a random collection of posts, when SEO traffic has plateaued, or before committing a writer's quarter to a topic cluster. Also use it to prioritize a backlog by customer impact, content-market fit, search potential, and resource cost.
Outputs content pillars with rationale, a priority topic list with buyer stage and content type, and a topic cluster map. Pairs with `copywriting` (drafts the pieces), `seo-audit` (confirms the keywords are winnable), and `ai-seo` (makes each piece extractable by LLMs).
Related skills
/ad-creative
Generate 50 on-brand ad variants in the time it takes a contractor to send the first invoice.
/ai-seo
Get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews when buyers ask about your category.
/brainstorming
Hard gate against shipping the wrong thing. No code, no scaffolding, no design without an approved spec.
/capture
Drop a link, get a structured digest with a hype filter that compares every claim against your actual system.
/challenge
Pressure-test your beliefs against your own vault. Find the contradictions you're carrying without knowing it.
/copy-editing
Seven focused sweeps on existing copy. Clarity, voice, so-what, proof, specificity, emotion, zero risk.