What it does
Full sequence design for welcome, lead nurture, onboarding, re-engagement, post-purchase, and sales flows. Starts from trigger and audience, builds the cadence, writes subject, preview, body, and CTA for each email, and defines exit conditions.
Use it when a new lead magnet needs a nurture flow, when onboarding isn't converting trials to paid, when 60-day inactives need a win-back shot, or when the current sequence is three "check out our blog" emails in a trench coat.
Outputs a sequence spec (trigger, goal, length, timing) and per-email blocks (subject, preview, body, CTA, segmentation). Pairs with `cold-email` (outbound counterpart), `onboarding-cro` (in-app flow the email supports), and `churn-prevention` (dunning and cancel sequences).
Related skills
/cold-email
Write cold emails that read like a peer noticed something, not a template with fields swapped in.
/onboarding-cro
Cut time-to-value to the shortest path that still lands the aha moment.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.