/onboarding-cro
Onboarding CRO
Cut time-to-value to the shortest path that still lands the aha moment.
What it does
Designs the post-signup flow that gets users to the action most correlated with retention. Covers activation definition, first 30-second experience, checklist vs tour vs empty-state strategy, progress indication, and the behavioral cues that turn a first session into a second.
Use it when signup-to-activation is leaking, when trial-to-paid conversion is stuck, when nobody completes setup, or when "we have users but they don't stick" describes the funnel. Also use it to redesign an onboarding that tries to show every feature in the first session.
Outputs an activation definition, a first-session flow spec, checklist or tour design, email triggers tied to in-app events, and the metrics to watch. Pairs with `signup-flow-cro` (the step before activation), `email-sequence` (the nudges between sessions), and `paywall-upgrade-cro` (the upgrade moment activation earns).
Related skills
/email-sequence
Nurture, onboard, re-engage, and win back with sequences built around one job per email.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.
/signup-flow-cro
Cut fields, show value first, fix the second screen where everyone dies.