What it does
Pricing and monetization strategy across the three axes: packaging (what's in each tier), pricing metric (what you charge for), and price point (how much). Covers freemium vs free trial vs paid-only, annual pricing, price increase playbooks, Van Westendorp and willingness-to-pay research, and the good-better-best structure that makes the middle tier the obvious choice.
Use it when launching a new product, when pricing hasn't moved in two years while costs have, when competitors just reset the market, or when sales keeps discounting into the floor. Also use it to decide whether to add a free tier, kill one, or move from per-seat to usage-based.
Outputs tier design, value metric recommendation, price points with rationale, pricing page structure, and the rollout plan for existing customers when prices change. Pairs with `page-cro` (the public pricing page), `paywall-upgrade-cro` (the in-app upgrade moment), and `copywriting` (the words that frame price as value).
Related skills