/paywall-upgrade-cro
Paywall and Upgrade Screen CRO
Convert free to paid at the moment value is obvious. Feature gates, usage limits, trial expiration, timing that respects the user.
What it does
In-app upgrade optimization: feature gates, usage-limit screens, trial-expiration prompts, time-based nudges. Built on "value before ask" so upgrade feels earned, not trapped. Handles the trigger logic, screen components, copy, and the respect-the-no path that preserves future conversion.
Use it when free-to-paid conversion is stuck, when trial-to-paid ends with a cliff instead of a step, when in-app upgrade prompts currently mean a generic "upgrade now" banner, or when churned-free users never come back. Also use it to redesign paywalls that feel like shakedowns.
Outputs paywall trigger map, screen specs per trigger, copy for each, and the fallback path when users decline. Pairs with `pricing-strategy` (the tiers behind the paywall), `onboarding-cro` (the activation that earns the ask), and `churn-prevention` (the retention side of the same coin).
Related skills
/page-cro
Diagnose a page against value clarity, headline, CTAs, trust, friction, mobile. Then fix it.
/pricing-strategy
Packaging, value metric, price point. Priced against alternatives and perceived value, not cost to serve.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.