What it does
Builds the full referral loop: trigger moment, share mechanism, incentive structure, and measurement. Covers single-sided vs double-sided rewards, tiered gamification, and the affiliate track for reaching audiences outside your customer base. Also handles the unglamorous stuff that kills programs: fraud rules, dedupe on referrals, and payout mechanics.
Use it when word-of-mouth is happening but you can't measure it, when current referral volume is stuck, when a product with genuine network effects has no program, or when an affiliate channel needs real incentive math instead of "let's give 20% and hope." Also use it to pressure-test whether a program is even the right move for your LTV and CAC.
Outputs program design (triggers, incentives, share mechanism), email launch and nurture sequences, measurement plan with benchmarks, and fraud prevention rules. Pairs with `launch-strategy` (program launch), `email-sequence` (the nurture), and `marketing-psychology` (mimetic desire, reciprocity, social proof).
Related skills