/sales-enablement
Sales Enablement
Pitch decks, one-pagers, and talk tracks reps actually use. Situation-specific, not generic marketing output.
What it does
Builds the full enablement stack: 10-to-12-slide pitch deck with a story arc (not a feature tour), persona-specific one-pagers, objection docs with surface-vs-real-objection framing, demo scripts per buyer type, deal-specific ROI analyses, and battle cards that stay current. Scannable over comprehensive, because reps need the answer mid-call, not a 20-page doc to study.
Use it when reps are rewriting marketing's deck before they send it, when a new product or segment needs collateral, when objection handling varies wildly by rep, or when the current one-pager is a feature list in a PDF trench coat. Also use it to arm champions for internal selling.
Outputs deck specs with slide-by-slide guidance, one-pager layouts per persona, an objection matrix (objection, real objection, response, proof), and demo scripts tied to buyer jobs. Pairs with `competitor-alternatives` (public comparison pages behind the internal battle cards), `cold-email` (what lands the meeting the deck closes), and `copywriting` (the words on the page).
Related skills
/cold-email
Write cold emails that read like a peer noticed something, not a template with fields swapped in.
/competitor-alternatives
Rank for "[competitor] alternative" queries and convert the buyers already shopping you.
/copywriting
Write landing pages that convert. Clear beats clever, specific beats vague, customer language beats company language.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.