/schema-markup
Schema Markup
Ship valid JSON-LD so Google renders rich results instead of guessing what the page is about.
Used by 1 agent
What it does
Structured data implementation for the schema types Google actually rewards: Organization, Article, Product, SoftwareApplication, FAQPage, HowTo, BreadcrumbList, LocalBusiness, Event. JSON-LD only, `@graph` for multi-type pages, validation before deploy, and the eligibility rules that decide whether a rich result shows at all.
Use it when a page qualifies for rich results but doesn't get them, when Search Console reports schema errors, when an FAQ section isn't getting FAQ treatment in SERPs, or when a SaaS pricing page should be returning review stars and isn't. Also use it to audit AI-injected schema that existing SEO plugins already emit.
Outputs validated JSON-LD blocks per page type with required and recommended fields, a deploy plan (head vs end-of-body), and a Rich Results Test checklist. Pairs with `seo-audit` (broader technical health) and `ai-seo` (the extractable-claims layer that schema supports).
Related skills
/ai-seo
Get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews when buyers ask about your category.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.
/seo-audit
Diagnose why a site isn't ranking. Crawl, index, speed, on-page, content, authority. In that order.