What it does
Platform-native content strategy for LinkedIn, X, Instagram, TikTok, and Facebook. Builds 3-5 content pillars with percentage mix, hook formulas per platform, repurposing flow from pillar content to platform formats, weekly calendar structure, and the batching system that produces a week of content in 2-3 hours.
Use it when posting feels random, when engagement is stuck on one platform and you want to add another, when a personal brand and a company brand both need feeding without burning a full-time creator, or when the last three posts were "10 tips for X." Also use it to reverse-engineer what's working for top creators in your niche and layer your voice on top.
Outputs content pillar plan, weekly calendar, hook library per platform, repurposing flow, engagement routine, and the weekly review checklist that turns analytics into the next batch's brief. Pairs with `distribute` (turns articles into platform versions), `copywriting` (longer-form content that feeds social), and `ad-creative` (paid variants of organic winners).
Related skills