/churn-prevention
Churn Prevention
Cut voluntary and involuntary churn with cancel flows, save offers, and dunning that actually convert.
What it does
Designs the full retention stack: exit surveys that segment by reason, dynamic save offers tied to that reason, pause-instead-of-cancel paths, and dunning sequences that recover failed payments before they churn silently.
Use it when monthly churn creeps above category benchmark, when failed payments are a meaningful slice of lost revenue, or when the cancel button currently goes straight to "subscription canceled, sorry to see you go."
Outputs a cancel-flow spec, save-offer matrix by reason, and a dunning sequence with timing and copy. Pairs with `email-sequence` (post-cancel win-back) and `paywall-upgrade-cro` (the upgrade screens that prevent the downgrade in the first place).
Related skills
/email-sequence
Nurture, onboard, re-engage, and win back with sequences built around one job per email.
/paywall-upgrade-cro
Convert free to paid at the moment value is obvious. Feature gates, usage limits, trial expiration, timing that respects the user.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.