/popup-cro
Popup CRO
Popups that convert without making people hate the site. Trigger, timing, value, and a clean exit.
What it does
Popup and modal optimization for email capture, lead magnets, promotions, announcements, exit save, feature promotion, and surveys. Starts from trigger (time, scroll, exit, click), matches offer to page context, designs the dismiss behavior, and handles mobile where exit intent doesn't exist.
Use it when popups are firing but not converting, when complaints cite them as annoying, when exit intent needs a real save attempt instead of a generic 10% off, or when one popup is running on every page regardless of context. Also use it to decide whether a popup belongs at all.
Outputs trigger strategy, per-popup spec (copy, offer, dismiss rules, frequency cap), and mobile adaptation. Pairs with `lead-magnets` (what's on offer), `form-cro` (the capture form inside the modal), and `page-cro` (the container page the popup lives on).
Related skills
/form-cro
Cut every field that doesn't change the follow-up. Fewer fields, inline validation, honest labels.
/page-cro
Diagnose a page against value clarity, headline, CTAs, trust, friction, mobile. Then fix it.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.