/form-cro
Form CRO
Cut every field that doesn't change the follow-up. Fewer fields, inline validation, honest labels.
What it does
Form optimization for lead capture, contact, demo request, application, survey, and checkout. Audits field count against actual sales-team usage, reorders for easy-to-sensitive, fixes labels and placeholders, designs inline validation, and handles multi-step when the form is genuinely long.
Use it when demo form completion is embarrassing, when a lead magnet underperforms, when sales complains about junk leads from over-asking, or when mobile completion is half of desktop. Also when accessibility is an afterthought and the checklist needs to run.
Outputs a form audit (issue, impact, fix, priority), a recommended form spec, test hypotheses, and the accessibility checklist filled in. Pairs with `signup-flow-cro` (for account creation), `popup-cro` (for forms in modals), and `page-cro` (for the container page).
Related skills
/popup-cro
Popups that convert without making people hate the site. Trigger, timing, value, and a clean exit.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.
/signup-flow-cro
Cut fields, show value first, fix the second screen where everyone dies.