What it does
Systematic CRO analysis for any marketing page: homepage, landing, pricing, feature, blog. Works through the dimensions in impact order: value prop clarity, headline match, CTA placement and copy, visual hierarchy, social proof, friction, mobile. No vibes-based critique.
Use it when a page converts below benchmark, when a new page launches and needs a pre-flight, when a URL drops and the reaction is "this isn't working," or when paid traffic is burning on a landing page that can't close. Also use it to audit inherited pages before investing in more traffic.
Outputs a prioritized fix list (issue, impact, change, effort), recommended copy where the words are the problem, and A/B test hypotheses where the answer isn't obvious. Pairs with `copywriting` (when words need rewriting), `copy-editing` (polish pass), and `ab-test-setup` (when fixes should be tested, not just shipped).
Related skills
/form-cro
Cut every field that doesn't change the follow-up. Fewer fields, inline validation, honest labels.
/onboarding-cro
Cut time-to-value to the shortest path that still lands the aha moment.
/popup-cro
Popups that convert without making people hate the site. Trigger, timing, value, and a clean exit.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.
/signup-flow-cro
Cut fields, show value first, fix the second screen where everyone dies.