/programmatic-seo
Programmatic SEO
Build 100 pages that rank, not 10,000 that don't. Proprietary data, unique value per page, clean URLs.
Used by 1 agent
What it does
Template-plus-data pSEO for directories, comparisons, conversions, locations, personas, integrations, templates, and more. 12 playbooks mapped to specific search patterns. Hierarchy of data defensibility: proprietary beats public. Quality gates that prevent thin-content penalties before a page ships.
Use it when a search pattern repeats across a clear variable (city, competitor, job title, integration, template type), when manual content can't cover the longtail, or when a competitor is eating a category with 5,000 pages you don't have. Also use it to kill a pSEO idea that would generate doorway pages.
Outputs playbook choice with rationale, data source plan, template with unique content slots, URL structure, internal linking strategy, and the QA checklist that catches thin pages before launch. Pairs with `site-architecture` (how pSEO fits the broader site), `seo-audit` (health check on existing pages), and `schema-markup` (the structured data that helps pSEO pages rank).
Related skills
/content-strategy
Decide what to write and why, before anyone opens a blank doc.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.
/seo-audit
Diagnose why a site isn't ranking. Crawl, index, speed, on-page, content, authority. In that order.