/revops
RevOps
Connect marketing, sales, and CS into one revenue engine. Stages, scoring, routing, SLAs, clean data.
Used by 1 agent
What it does
Revenue operations end to end: lifecycle stage definitions with entry and exit criteria, fit-plus-engagement lead scoring, routing rules with speed-to-lead SLAs, pipeline stage hygiene, deal desk thresholds, and the data dedupe and enrichment rules that keep the CRM from becoming fiction. Platform-agnostic but goes deep when the CRM is known.
Use it when leads leak at the marketing-to-sales handoff, when MQL means different things to different teams, when speed-to-lead is measured in days instead of minutes, or when a pipeline review keeps ending with "we need better data." Also use it before scaling outbound, because bad RevOps compounds under volume.
Outputs stage definitions, scoring spec, routing decision tree, pipeline configuration, CRM automation recipes, and a three-view metrics dashboard (marketing, sales, executive). Pairs with `cold-email` (feeds the top of funnel), `email-sequence` (lifecycle flows), and `pricing-strategy` (the deal desk logic).
Related skills
/cold-email
Write cold emails that read like a peer noticed something, not a template with fields swapped in.
/email-sequence
Nurture, onboard, re-engage, and win back with sequences built around one job per email.
/pricing-strategy
Packaging, value metric, price point. Priced against alternatives and perceived value, not cost to serve.
/product-marketing-context
Capture positioning once so every other marketing skill stops asking the same questions.