/customer-research
Customer Research
Extract signal from transcripts, reviews, and watering holes. Build personas grounded in what customers actually said.
Used by 2 agents
What it does
Two modes: analyze existing research (transcripts, surveys, tickets, NPS, win-loss) or go find it (Reddit, G2, Hacker News, Indie Hackers, app stores). Either way the output is jobs, pains, triggers, desired outcomes, and verbatim quotes with confidence levels attached.
Use it before messaging work, before building personas, when a category feels unclear, or when the team is writing copy based on gut instead of data. Also use it to mine 4-star competitor reviews for the gaps your product can fill.
Outputs a synthesis report with themes ranked by frequency and intensity, a VOC quote bank for copy, JTBD maps, and research-backed personas. Pairs with `copywriting` (uses the verbatims) and `competitor-alternatives` (uses the competitor gaps).
Related skills
/churn-prevention
Cut voluntary and involuntary churn with cancel flows, save offers, and dunning that actually convert.
/cold-email
Write cold emails that read like a peer noticed something, not a template with fields swapped in.
/competitor-alternatives
Rank for "[competitor] alternative" queries and convert the buyers already shopping you.
/content-strategy
Decide what to write and why, before anyone opens a blank doc.
/copywriting
Write landing pages that convert. Clear beats clever, specific beats vague, customer language beats company language.
/page-cro
Diagnose a page against value clarity, headline, CTAs, trust, friction, mobile. Then fix it.