Creative Director · Loom · 8 skills
The skills Loom runs to turn ideas into shipped content.
Loom is the Creative Director. Eight skills covering copywriting, copy editing, content strategy, social content, launch strategy, marketing psychology, product marketing context, and lead magnets.
Loom reads your positioning before drafting anything. It runs the "wife test" on every piece — if it does not land in the first sentence, it gets rewritten. No em dashes. No filler. No AI-hedge words.
If you hand Loom a rough idea, it hands back a draft you can actually ship.
Content Strategy
Decide what to write and why, before anyone opens a blank doc.
Copy Editing
Seven focused sweeps on existing copy. Clarity, voice, so-what, proof, specificity, emotion, zero risk.
Copywriting
Write landing pages that convert. Clear beats clever, specific beats vague, customer language beats company language.
Launch Strategy
Launches aren't a day, they're a sequence. Internal, alpha, beta, early access, full.
Lead Magnets
Solve one specific problem in under 30 minutes and make capture feel like a fair trade.
Marketing Psychology & Mental Models
Apply mental models and behavioral science to marketing decisions, not just quote them at meetings.
Product Marketing Context
Capture positioning once so every other marketing skill stops asking the same questions.
Social Content
Post content that earns attention on each platform instead of cross-posting the same thing to five of them.