Head of Research · Hippocampus · 8 skills
The skills Hippocampus runs to verify everything you publish.
Hippocampus is Head of Research. Eight skills covering capture, defuddle for clean URL extraction, AI SEO, traditional SEO audits, schema markup, programmatic SEO, site architecture, and customer research.
Nothing gets published without Hippocampus checking the claims. It gathers evidence. Runs SEO audits. Validates structured data. Anchors every assertion to a source.
If Loom is the voice, Hippocampus is the fact-checker that keeps the voice honest.
AI SEO
Get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews when buyers ask about your category.
/capture — Extract, Synthesize, and Store
Drop a link, get a structured digest with a hype filter that compares every claim against your actual system.
Customer Research
Extract signal from transcripts, reviews, and watering holes. Build personas grounded in what customers actually said.
Defuddle
Strip nav, ads, and clutter from a URL. Get clean markdown instead of a WebFetch token bomb.
Programmatic SEO
Build 100 pages that rank, not 10,000 that don't. Proprietary data, unique value per page, clean URLs.
Schema Markup
Ship valid JSON-LD so Google renders rich results instead of guessing what the page is about.
SEO Audit
Diagnose why a site isn't ranking. Crawl, index, speed, on-page, content, authority. In that order.
Site Architecture
Plan the pages a site needs and how they connect before anyone designs a single screen.
Questions